Acquisition

For business owners considering their endgame, learning what makes a company valuable can feel overwhelming. Buyers prioritize factors like recurring revenue, a differentiated product or service, and a leadership team that operates independently from the owner. If a business doesn’t check every box, it can seem as though selling is perpetually just out of reach.

But perfection is not a prerequisite for a sale. While improving the key drivers of value is important, an imperfect business can stil…